Meet The Founder.
Shankar Pankhania - The driving force behind Ascendia Trading Limited.
Ascenida Trading Limited was founded by a visionary entrepreneur with the singular purpose dedicated to providing top-quality products and exceptional service. Shankar is committed to meeting the needs of our customers and exceeding their expectations. With a focus on innovation and reliability, he strives to be a leader in the industry. At Ascendia Trading Limited, we believe in building strong relationships with our clients and partners to create a sustainable and successful business ecosystem.
Our Story
Ascendia Trading Limited was founded by Shankar Pankhania, whose vision and determination continue to shape the company’s identity today. With extensive experience in retail operations and procurement, Shankar witnessed the challenges independent retailers face when trying to access trusted, high-quality products at sustainable, competitive prices.
He saw how smaller businesses were often overlooked by major suppliers and how this imbalance limited their ability to grow, compete, and stand out on the high street.
Driven by a passion to support independent retailers and create fairer opportunities within the market, Shankar established Ascendia Trading Limited with a clear purpose: to bridge the gap between small businesses and reputable brands through ethical, reliable, and tailored procurement support.
What began as a small, client-focused operation has grown into a respected procurement partner for retailers across the UK. Ascendia is now recognised for its commitment to quality, transparency, and a personalised approach that places the needs of each business at the centre of every decision.
Shankar’s hands-on involvement, strong supplier relationships, and deep industry knowledge continue to guide the company’s growth. His dedication to empowering independent retailers—and his belief in the value of long-term partnerships—remains the driving force behind Ascendia Trading Limited, helping businesses thrive in a constantly evolving marketplace.
Driven by our values.
From local ventures to global ambitions, Ascendia has thrived by staying true to our values while adapting to the ever-evolving needs of our industry.
We are communicators.
We’re open and transparent, at every mile of the customer journey.
We are honest.
We thrive in an environment built on trust, and doing the right thing.
We are ambitious.
We strive for greatness in all that we do, and we’ve got big plans for the future.
We are passionate.
We have a relentless drive to deliver exceptional experiences for our customers.
We are innovators.
We're a team that thinks ahead, evolving logistics for modern needs.
We care for our planet.
We play our part in safeguarding our planet and our local community.